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The new HP Latex 2700 Printer series can improve margins without compromising on sustainability

High-performance printing with sustainability in mind

The new 3.2m (126-in) wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colors at up to 89 m2/hr (958 ft²/hr) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.[i] Users can take on high-margin jobs with a 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl, and paper. 

Meanwhile, the HP Latex 2700W printers offer the whitest white ink [ii] on the market at speeds of up to 54 m2/hr (581 ft²/hr), allowing the production of high-margin applications on pre-colored and transparent media. Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminate waste between white jobs.[iii]

All devices in the Latex 2700 series run on fourth-generation HP Latex ink - bringing UL ECOLOGO® certification[iv], while also meeting UL GREENGUARD GOLD and Toy Safety requirements.[v] This allows embracing jobs in even the most sensitive environments.

Additionally, the whole portfolio takes HP Eco-Carton - cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.[vi] 

[i] Based on internal HP testing, March 2022. Outdoor mode 3-pass, 6-color, 90%. While CMYK and Optimizer are duplicated with symmetrical double printheads, Overcoat, Light Magenta and Light Cyan rely on single printheads

[ii] Whitest white based on ISO/DIS 23498 compared to top sellers competitive alternatives using UV technology between $100,000 and $200,000 USD as of February 2022. Test performed on black opaque self-adhesive vinyl (L*:2.35 – a:2.73 - b:4.26) with 260% Spot print mode using HP 883 3-liter White Latex Ink Cartridge. Visual opacity = 94.7%

vi When HP 886 White Latex Printheads are placed in the storage cassettes, no white ink is used for servicing when printheads are not in use

[iv] UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of multi-attribute, lifecycle-based criteria related to human health and environmental considerations (see HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected. There is a broad set of media with very different odor profiles. Some of the media can affect the odor performance of the final print

[v] UL GREENGUARD Gold Certification to UL 2818 demonstrates that products are certified to UL’s GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit or HP Latex is rated as unrestricted room size—full decorated room, 33.4 m2 (360 ft2) in an office environment, 94.6 m2 (1,018 ft2) in a classroom environment

[vi] The ink cartridge HP Eco-Carton outer carton is 100% recyclable through local cardboard/paper programs. The inner materials including the ink bag and printheads can be returned free of charge to the HP Planet Partners program for reprocessing of plastic parts. C02 reduction based on moving from plastic ink cartridge to cardboard HP Eco-Carton ink cartridge, with annual manufacturing savings of 291 tons and transport savings of 8 tons. This is equivalent to 1,194,028 km (741,935 miles) driven by an average passenger vehicle or over 38 million smartphones charged

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