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Specialist arts and commercial printer John Good revealed its investment in an HP Latex R2000 printer over a year ago has allowed the company to expand into new markets and grow its customer base.
Based in Rugby, Warwickshire, John Good is the UK’s leading publisher of high-end programs and promotional materials for the theatre and arts sector. Each year, the company creates more than 12 million programs and magazines for clients across the industry.
Alongside this, John Good offers large-format printing services, and last year decided to expand this part of the business to capitalize on rising demand among customers. This led to the company investing in the HP Latex R2000, which can print on a wide variety of both rigid and flexible substrates.
“The machine has had a huge impact on our operations. We did not anticipate the vast range of products the printer would enable us to produce, and it has won us work from clients in markets we had not previously explored.”, said Commercial Manager Steve Bubb.
Steve also highlights the sustainable qualities of the HP Latex R2000, saying this played a major part in the decision to invest. As is the case with all HP Latex printing machines, the device runs HP Latex Inks, which are water-based and significantly more friendly to the environment than their solvent, eco-solvent, and UV counterparts.
Source: LFR News
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