Positive+ makes a sustainable switch with the HP Latex R2000
Success Story
PowerPoint Presentation Established in 2019 by combining Colouration Limited and PI (UK) Limited, POSITIVE+ offers a host of printing services, from small-format digital and litho printing to wide-format UV, latex, solvent, and inkjet.
The company counts leading brands such as Boots, Clarins, Discovery, Medtronic, and Godiva among its wide range of clients, with many of these choosing to work with POSITIVE+ due to its commitment to the environment.
This ongoing drive to become increasingly sustainable led POSITIVE+ to invest in the HP Latex 2000, which, as is the case with all HP Latex printers, uses water-based inks that are significantly kinder to the environment than other ink types.
POSITIVE+ previously purchased an HP 800W Latex printer from Papergraphics in July 2022, so the company was very confident in the technology and its eco-credentials.
“Our commitment to working more sustainably to meet more demanding industry expectations has seen an increasing number of our print runs move from PVC and plastic-based materials to card and corrugated materials. With larger print run orders coming through, we needed to look at additional equipment to complement our existing UV flatbed and roll-to-roll wide-format equipment”, said Tony Dennington, Chief Commercial & Sustainability Officer at POSITIVE+.
In addition, Tony said the eco-conscious appeal of the HP Latex R2000 will help the business secure even more profitable work across a range of markets for many years to come: “I believe its eco-friendly credentials will help us win more projects in the future. Knowing the reliability of HP, I am confident it won’t let us down when we most need it – in the middle of large and urgent print runs”.
Source: LFR News
