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Super Bowl 2022 and Large Format Printing

HP-ALBA 24th of March 2022

The annual NFL Super Bowl championship game in the United States that occurred on February 13th is one of the most popular events of the year. It is one of the most-watched US events – an estimated 36 million American households tuned in to watch the Super Bowl in 2022. 

We are proud to share with you that a few of our US customers got the chance to collaborate with the NFL and create large format prints with our LF portfolio for the Super Bowl: CR&A Custom and Creative Graphics Services are amongst them. It is a big accomplishment to take part in the NFL Super Bowl through our machines and for that, we’d like to acknowledge everyone involved. Thank you to our customers and our North America team for closing these deals. Find out more information on each one below.


CR&A Custom 

CR&A Custom is a company founded in 1993 by Carmen Rad. Starting with printing hats and hoodies for local start-ups, CR&A is now working with some of the world’s biggest brands and is one of the leading large format printing companies in the United States.

They were chosen by Bluemedia, the Super Bowl official printer, through the Business Connect program, to create some of the graphics to promote the game, including posters and banners. CR&A’s involvement was featured on Spectrum News1SoCal as part of their Super Bowl coverage.

Carmen Rad, the owner, speaks on the effect this project has had on their business. Watch this video to see some of our printers in full power for the Super Bowl.

Creative Graphic Services 

Creative Graphic Services is a family-owned business, operating for more than 40 years with production facilities in Los Angeles and Jersey City. With a global reach, CGS specializes in quality graphics for the event, entertainment, and retail decor industries.

With their HP Stitch 1000, Latex R2000s, and Latex 3600s, CGS customized the Super Bowl Experience at the LA Convention Center, the NFL Commissioner's Tailgate Party, Game Day Fan Plaza, and in-stadium hospitality suites. Click on each image to see more:

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