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As Wrexham AFC’s Global Technology partner, the football club has worked with long-term HP customer, PressOn, one of the UK’s leading Large Format Print firms, for the design and installation of new graphics within the STōK Cae Ras football stadium.
With a portfolio including an HP Latex 3600 and HP Latex R2000, PressOn are experts when it comes to producing high-quality digital prints for both outdoor and indoor settings.
The job required custom-made wraps to be designed, developed, and installed for a variety of spaces within Wrexham AFC’s stadium, including the corridors leading to the player dressing rooms – which was no match for the Kent-based company, who are vastly experienced in printing for diverse surfaces and challenging environments.
Working in conjunction with the HP teams, PressOn were tasked with developing a vibrant design spanning several areas within the lower Wrexham Lager Stand and, more importantly, a design that spans into a new, exciting era for Wrexham AFC, as the Club continues their trajectory in improving both on and off the pitch. Club branding and some much-needed color were absolute essentials, all strategically chosen to boost player morale and create a powerful pre-game atmosphere that ignites their competitive spirit.
The HP Latex 3600 and Latex R2000 guarantee robust quality large format printing at every speed for dedicated application production. With such versatility setups offering premium indoor and outdoor prints, and roll widths ranging up to 3.2m, it’s no surprise that PressOn have invested in these products for several years now.
Moreover, HP Latex inks are amongst the most environmentally friendly in printing. With the investment in HP Latex printing technology, the designs are water-based and provide a sustainable printing method when compared to typical UV and solvent-based print technologies. Unlike typical UV and solvents, HP Latex inks emit no odors and eliminate exposure to chemicals from reactive monomers and ozone generation.
This all aligns with HP’s, PressOn’s, and Wrexham AFC’s long-term sustainability objectives. In 2021, Wrexham AFC co-owners, Rob McElhenney and Ryan Reynolds, outlined in a mission statement their commitment, “to a more ecologically sustainable version of the Club and stadium.”
Wrexham AFC Executive Director Humphrey Ker said, “The latest designs embody our well-stated ambitions, within the Club’s mission statement, of matching progress on the pitch with the progression we have made on it. As we look to continue climbing the footballing pyramid, projects like this with HP and PressOn help us to elevate the stadium in parallel and transform these spaces through innovative design with HP Latex technology.”
Source: LFR News
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